diff --git a/activity.go b/activity.go
index 00dbdd1..c651b1d 100644
--- a/activity.go
+++ b/activity.go
@@ -584,7 +584,7 @@ func jonkjonk(user *WhatAbout, h *Honk) (map[string]interface{}, map[string]inte
 		if len(h.Audience) > 1 {
 			jo["cc"] = h.Audience[1:]
 		}
-		jo["content"] = h.Noise
+		jo["content"] = mentionize(h.Noise)
 		jo["summary"] = nil
 		var tags []interface{}
 		g := bunchofgrapes(h.Noise)
diff --git a/fun.go b/fun.go
index 51978cf..d930804 100644
--- a/fun.go
+++ b/fun.go
@@ -40,6 +40,7 @@ func reverbolate(honks []*Honk) {
 			if h.RID != "" && strings.IndexByte(h.RID, '/') == -1 {
 				h.RID = h.Honker + "/h/" + h.RID
 			}
+			h.Noise = mentionize(h.Noise)
 		} else {
 			idx := strings.LastIndexByte(h.Honker, '/')
 			if idx != -1 {
@@ -177,6 +178,10 @@ func obfusbreak(s string) string {
 	s = re_link.ReplaceAllStringFunc(s, linkfn)
 
 	s = strings.Replace(s, "\n", "<br>", -1)
+	return s
+}
+
+func mentionize(s string) string {
 	s = re_mentions.ReplaceAllStringFunc(s, func(m string) string {
 		where := gofish(m)
 		if where == "" {